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 CONFERENCE AGENDA
Track Sessions
 Sunday, March 30, 2008
Pre-Conference Workshops Night School Tutorials Monday, March 31, 2008
Concurrent Sessions 1Concurrent Sessions 2 CDI Track PIM Track Data Integrations Services Track DG/DQ Track Tuesday, April 01, 2008
Concurrent Sessions 4Concurrent Sessions 5 Concurrent Sessions 6 CDI Track PIM Track Data Integrations Services Track DG/DQ Track
Sunday, March 30, 2008
Exhibit Hall Move-in 12:00 PM - 1:00 PM Registration Opens Pre-Conference Workshops 1:00 PM - 4:45 PM Workshop #1: MDM Boot Camp Here's a rare chance to improve your success as a CIO, CTO or other IT professional embarking upon your first MDM initiative. During your focused training, you'll learn the best practices every IT professional must know to fast-track success and minimize risk. This is your pre-conference opportunity to ask the questions and set your own personalized agenda to maximize your MDM SUMMIT experience the following two days. Combining presentations, small group discussions, and case studies, the MDM Boot Camp's proven agenda is practical, personal, and uniquely tailored to the needs of the participants. Ed Allburn President & CEO DataDelta, Inc. Aaron Zornes Chief Research Officer The MDM Institute 1:00 PM - 4:45 PM Workshop #2: Non-Invasive Data Governance™ : Implementing Data Governance in a Non-Threatening Way Data Governance is not about command and control. This workshop focuses on building Data Governance and Data Stewardship programs that overlay an organization's existing foundation of people, process and discipline. This session will focus on:
Robert Seiner President & Principal KIK Consulting & Educational Services, LLC Publisher The Data Administration Newsletter, LLC 1:00 PM - 4:45 PM Workshop #3: Oracle CDH Educational Symposium There is something for everyone in this symposium, whether you are a consulting professional, end user or an executive/manager tasked to provide/maintain solutions to manage Customer Data. This educational symposium/workshop primarily focuses on Oracle's Trading Community Architecture and Oracle Customer Data Hub product and includes sessions on TCA, Implementation Considerations as well as key features and functionality of Oracle TCA/CDH products and ends with Q&A session. This session is packed with the product information, lessons learned during implementations as well as practical and important guidelines for you to take home and implement in your organization. Mani Kumar Manda President Rhapsody Technologies, Inc. Kuldeep Tanwar Senior Manager Business Applications Wind River Systems 1:00 PM - 4:45 PM Workshop #4: Pragmatic MDM Strategies Have you fully defined a business value proposition for your MDM program? Do you have a Data Governance plan in place that has CxO level support and have you been able to get funding and support from business for the program? Are you fully aware of the technology needs for MDM? You certainly may understand the value it can bring to your corporation, but do the key stakeholders in your lines of business also understand and support you in this? If any of the answers to these questions is "No," join us for this pragmatic and informative session including:
Tarun Batra Co-Founder LumenData Nimish Mehta Co-Founder LumenData 5:00 PM - 6:00 PM Keynote: The Numbers Don't Lie: Harnessing the Power of Quantitative Analysis to Improve Your Business Results In his fascinating keynotes, Jeff Ma explores how to use quantitative analysis to improve business decision-making and the bottom line. Both at the blackjack table, and in the world of pro sports, Ma has been able to enter what were traditionally very emotional, "gut-feel" environments and achieve success by gathering the right data, analyzing it rationally, and having the courage to follow through on the answers it provided. This same approach can improve the results of any business. Jeffrey Ma Founder ProTrade 6:00 PM - 8:00 PM Opening Night Reception in Exhibit Hall Night School Tutorials 6:30 PM - 8:00 PM NS # 1: Improving Data Quality How many contacts do you transact business with? What is the quality of the party attributes, key assignments and relationships to accounts, location and other parties? How do you measure this key metric? This workshop explores the impact of data quality on the activity systems in your organization that consume party data. Topics to be covered include:
Robert Rich Founder & President DataQualityFirst, Inc. 6:30 PM - 8:00 PM NS # 2 - PART 1 (6:30-7:15): Aligning the Organization for MDM A primary reason for failure for MDM projects is that most are initiated and driven by IT. Although they do involve the implementation of technology, the business organization needs to address and own the way technology is used. In this workshop, we will discuss a process to increase the likelihood of success of your MDM project by enlisting and engaging the business organization in an MDM project. Topics include:
Kelle O'Neal Managing Partner First San Francisco Partners 6:30 PM - 8:00 PM NS # 2 - PART 2 (7:15-8:00): Building an MDM Competency Center So you have sat through all the presentations and read all the articles related to MDM and finally decided to get started with your own MDM program. Now what? In this presentation the speakers will discuss the strategies for building an MDM MDM-CC by providing tested and proven strategies that focus on:
Rob Lux Chief Technology Officer GMAC ResCap 6:30 PM - 8:00 PM NS # 3: The Best of MDM University Learnings: Cross-System Data Analysis One of the riskiest aspects of any MDM deployment is the data analysis component which is performed during almost every phase of an MDM project. Because source data is generally performed manually, it is the most time consuming and riskiest aspect of an MDM project. This night school session will talk about the different kinds of data analysis and the value of each kind, as well as how to accelerate your time to deployment and reduce your project risk. The session will cover three main kinds of data analysis and the strengths and weaknesses of each one:
Alex Gorelik Co-Founder & Chief Technology Officer Exeros 6:30 PM - 8:00 PM NS # 4: MDM ROI & Justification Data integration is required to synchronize master data in order to get a single consistent view of an enterprise's core business entities like customers, products, suppliers, and employees. Yet many executives question economic payback. IT professionals must calculate and present the business value of MDM in terms business executives can understand. Unfortunately, most IT professionals lack the knowledge required to develop comprehensive cost-benefit analyses and return on investment (ROI) measurements. This tutorial provides a framework for the research, measurement, and presentation of the economic value of a proposed or existing MDM initiative, including practical advice about how to calculate ROI, which formulas to use, and how to collect necessary information. Topics include:
William McKnight Senior Vice President Conversion Services International, Inc.
Monday, March 31, 2008
Breakfast Briefing #1: The Four Indispensable Rules for Establishing MDM Many companies are grappling with Data Governance as they begin their MDM journey. What are the four major rules that should be followed to successfully implement a Governance program? What should you expect from the program, and what should it cover? How can you create an actionable strategy? How can you measure success? This breakfast briefing session will cover:
Colin McCready Partner & Solution Architect, Consulting Group CSC 7:15 AM - 8:15 AM Breakfast Briefing #2: MDM: A Pragmatic Approach David Lyle VP, Product Strategy Informatica 8:15 AM - 9:00 AM Conference Chairman Address and Opening Keynote: Milestones on the MDM Road Map for 2008-2009 Research analysts at the MDM Institute annually produce a set of twelve milestones for their MDM Road Map to help Global 5000 enterprises focus efforts for their own large-scale, mission-critical MDM projects. This keynote will focus on this set of strategic planning assumptions and present an enlightening view of the key trends and issues facing IT organizations during 2008-09 and beyond by highlighting:
Aaron Zornes Chief Research Officer The MDM Institute 9:00 AM - 9:45 AM Keynote # 1: Multiform MDM: How To Leverage PIM, CDI & SOA to Increase Shareholder Value This session's experts will describe how SOA and MDM are bringing about a revolution in the way that enterprise applications are deployed and utilized. David Corrigan, Director IBM, MDM Product Management, presents IBM's perspective on MDM, provides details on IBM's recent Master Data Management Server 8.0 Release, and discusses future product directions. This session will outline some important take-aways such as:
Mark Clare VP, Data Integration Services TIAA-CREF David Corrigan MDM Product Marketing & Strategy IBM Software Group 9:45 AM - 10:30 AM Keynote # 2: : MDM: Stop "Kicking the Tires" and Start Your Master Data Engine In the past several years, companies have invested countless hours investigating and studying MDM. With a myriad theories and implementation styles, organizations can spend months or years merely "kicking tires" with no ultimate result. However, as the economy tightens and every company seeks a competitive edge, it's time to move beyond the hype of MDM and start building a unified view of the enterprise. In this keynote address by Tony Fisher, president and CEO of DataFlux, participants will learn:
Tony Fisher President & CEO DataFlux 10:30 AM - 11:15 AM Networking Break in Exhibit Hall 11:15 AM - 12:00 PM Keynote # 3: Simplifying Master Data Management Deployments The process of implementing an MDM solution can be complex. Organizations have to build the business case, get buy in and budget approval, figure out the business process, strategy, enterprise architecture, rules, policies and procedures, and deal with change management, and on and on. This presentation will draw from real-world examples of organizations that set the right priorities, achieved successful MDM deployments and are realizing considerable business benefits. The audience will gain insights into:
Martin Moseley Chief Technology Officer Initiate Systems 12:00 PM - 12:45 PM Keynote # 4: Delivering Tangible Business Value & Reducing Implementation Risk with Oracle MDM IT organizations who decide to engage in an MDM project face two key challenges: (1) defining their roadmap to minimize implementation risk, and, (2) justifying the investment to their business counterparts. In this session you will learn about the critical challenges faced by real world organizations who have delivered an MDM project and how Oracle MDM applications have helped address these challenges. You will also learn some of the key levers Oracle customers have used to demonstrate short-term, visible, achievable, and tangible business value. This session will also showcase one of Oracle's best MDM success stories with Royal Caribbean Cruise Lines in their journey to achieve a single customer view for the enterprise. In particular, attendees will gain insight into:
J.P. Hurtado Manager, CRM Royal Caribbean Cruise Lines Pascal Laik VP, MDM Strategy Oracle 12:45 PM - 2:00 PM General Lunch in Exhibit Hall Concurrent Sessions 1 2:00 PM - 3:00 PM CDI Track: Sponsored by Tata TRACK KEYNOTE: A Practitioner's Take on Best Practices in Envisioning MDM Programs A common dilemma with CDI-MDM programs is how to get started and how to sustain investments, beyond the first delivery phase. The ROI from these projects is both intuitively obvious and difficult to quantify. However, the benefits are not automatic, and are dependant upon specific strategies that are jointly designed by the business and IT organizations. This presentation draws upon specific case studies and best practices for sustainable success, by discussing:
Kalyan Viswanathan Practice Director, MDM, CDI & PIM Tata Consultancy Services 2:00 PM - 3:00 PM PIM Track: Sponsored Silver Creek Systems TRACK KEYNOTE: Practical PIM - Essential Tools & Techniques to Master Product Data The promise of PIM has become well understood, but the realities of implementing a PIM successfully are still known only to a few select companies. In particular, the process of creating a 'single source of truth' and then creating the processes to use that reference data are often the fatal flaw in a PIM strategy. Join this presentation to hear how Premier Inc. implemented their PIM system and how they put it to work solving mission-critical business problems - such as matching millions of inconsistent product records against their PIM on a daily basis. This session will discuss:
Karen Boswell VP, Data Management Premier Inc. Martin Boyd VP, Marketing Silver Creek Systems Chris Visagie Director, Data Quality & Integration Premier Inc. 2:00 PM - 3:00 PM Data Integrations Services Track: Sponsored by Syncsort TRACK KEYNOTE: Data Integration Services: Tools vs. Solutions Over the next 3 years, organizations that take a strategic, holistic approach to their data integration (DI) challenges will achieve a positive return on their investments.* By focusing on individual tools that offer project specific quick fixes or simply drowning in a sea of enterprise-wide features most of which are never used, companies lose sight of the end-to-end solution. When tools are confused with solutions, the end result is short-term impact with minimal ROI. In thinking of how tools and solutions fit together, it is best to understand how to leverage them along the Information Delivery Continuum. This keynote will provide insight into:
Corey Jeffries Principal BAAX LLC Richard Pilkington Manager, Market Research Syncsort Jeff Purcell Principal BAAX LLC 2:00 PM - 3:00 PM Data Governance/Data Quality Track: Sponsored by Cognizant TRACK KEYNOTE: MDM as a Shared Service: Delivering Optimized & Scalable Solutions While MDM has gained wide acceptance within most industries, many implementations are still localized and disconnected within functional units resulting in reduced ROI and less-than-optimal enterprise performance. Establishing MDM as an enterprise solution is no walk in the park, often fraught with the challenges of inter-departmental politics, satisfying localized needs, and ultimately delivering acceptable solutions. This session explores the following key areas of implementing MDM as a shared corporate service:
Dileep Srinivasan Director & Practice Leader, Customer Solutions Practice Cognizant Technology Solutions Concurrent Sessions 2 3:05 PM - 4:05 PM CDI Track: Sponsored by Tata Consultancy Services EXPERTS PANEL: Optimizing the First Six Months Panelists: Mark Clare VP, Data Integration Services TIAA-CREF 3:05 PM - 4:05 PM PIM Track: Sponsored by Silver Creek Systems CASE STUDY: Evolving From Customer Master to Multi-Master Answering the questions, Who is the customer, what do they own and what is the opportunity?, begins with customer and continues across multiple domains of master data. Learn more about Autodesk's journey to become a customer focused organization and why a focus on customer is just the beginning. The evolution from customer master to product master, partner master and location master is required to ensure provide the agility for a business to respond to opportunities and threats in our rapidly changing global environment. This session will cover how Autodesk's MDM strategy is enabling the achievement of key business goals and scalability for future growth by:
Patrick Booher Director, Customer Data Management Autodesk 3:05 PM - 4:05 PM Data Integrations Services Track: Sponsored by Syncsort CASE STUDY: Building a 360° Customer View Using SOA in a Heterogeneous Enterprise Service-oriented architecture (SOA) presents a unique opportunity to build a comprehensive 360ºof view of the customer as a foundation for rich customer insight portals in a heterogeneous enterprise. This customer data integration (CDI) opportunity comes with its own set of challenges which require upfront planning and strategic thinking in addition to solid data governance execution. During this presentation, the speakers will address overcoming cross functional/cross platform challenges via:
Alok Arora Sr. Manager, Enterprise Architecture & Integration Network Appliance Angie Couron Senior IT Manager, CDI Network Appliance 3:05 PM - 4:05 PM Data Governance/Data Quality Track: Sponsored by Cognizant CASE STUDY: The Journey to Complete Global Customer Management National Instruments (NI) started on their CDI journey with goals to improve the quality of customer information to increase operational efficiency, improve customer satisfaction, and enhance revenue. NI has now established an integrated CDI platform which is rapidly delivering valuable business solutions for improving customer experience while gaining internal efficiencies. Attend this session to learn about the past, present and future of NI's CDI initiative including best practices, obstacles and vision for their journey. Topics include:
Misty Allen Business Analyst Manager & CDI Project Manger National Instruments Deeprani (Deepa) Srinivasan, CPIM IT Applications Manager & CDI Project Manager National Instruments 4:05 PM - 5:00 PM Networking Break in Exhibit Hall CDI Track 5:00 PM - 5:30 PM CDI Track: Sponsored by Tata 360° CASE STUDY: Navigating Landmines: Nurturing MDM Project Sponsorship & Developing the Business Case MDM projects can often be among the most difficult for an IT team to implement. While high on business value, such projects often rely heavily on IT/business consensus (as well as consensus among different business departments/units), significant ongoing business involvement and strong senior sponsorship. We've often heard about successful implementations - how to make a project a success technologically - but we don't often hear enough about how the project became a reality to begin with. In this session, you will learn how IT used P&G's new product processes to justify its MDM project via:
George Bryce Enterprise Architect & Program Manager, Global Data Management Organization Proctor & Gamble 5:30 PM - 6:00 PM CDI Track: Sponsored by Tata 360° EXPERT TESTIMONY: Avoiding the MDM SI Money Pit The recent buzz around MDM is rivaled only by the intensity in which systems integrators have found MDM religion. MDM projects typically incur a substantial amount of systems integration in the first 12-24 months as businesses wire up their data sources into the enterprise's customer data hub. Given the substantial investment businesses undertake with their SI partners, this is an area that must be given scrutiny - not only in an effort to contain costs, but to insure the success of this vital infrastructure investment. This presentation will discuss:
Aaron Zornes Chief Research Officer The MDM Institute PIM Track 5:00 PM - 5:30 PM PIM Track: Sponsored Silver Creek Systems 360° BEST PRACTICES: Increased Supply Chain Responsiveness Through MDM A key enabler of Intel's supply net strategy is the MDM vision, which uses a unified planning data model as the foundation for varied use cases. This single repository for all Intel plan/schedule information provides the flexibility to enable permanent or temporary data origination within the MDM framework while upstream or downstream systems are re-designed. This session will review Intel's MDM strategy by discussing key responsiveness factors enabled by the Teradata MDM solution:
Mark Boucher Director, MDM Strategy Intel Abhay Singhal Solution Lead, MDM Center of Excellence Teradata 5:30 PM - 6:00 PM PIM Track: Sponsored Silver Creek Systems 360° BEST PRACTICES: MDM/RDS For Financial Services Recently, Freddie Mac's Enterprise Information Management (EIM) group launched a series of Reference and Master Data projects to address the inconsistencies. The new Geography Reference Data Project enables Freddie Mac to provide a consistent set of geocodes across its operating businesses, and to expediently respond to customer, regulatory and legislative requirements. This session will highlight how a centralized enterprise-wide data management service provides business value such as:
Justin Magruder VP, Enterprise Information Strategy & Management Freddie Mac Diane Schmidt Senior Director - Enterprise Information Strategy & Management Freddie Mac Data Integrations Services Track 5:00 PM - 5:30 PM Data Integrations Services Track: Sponsored by Syncsort 360° EXPERT TESTIMONY: MDM: Starting on The Right Note - Business Case and Data Governance Getting the right level of sponsorship and "buy in" from key stakeholders is the first critical step in MDM programs. Even then, most organizations do not give the required focus and the result is lack of support for the programs during key phases and higher possibility of failure. This presentation by Lexmark highlights the following:
Rajesh P. Shewale Program Manager - BI & IM Practice Wipro Technologies Joe Young Director, Enterprise Data Architecture & Governance Lexmark 5:30 PM - 6:00 PM Data Integrations Services Track: Sponsored by Syncsort 360° CASE STUDY: Building Analytical MDM in Financial Institutions The unprecedented capital crisis and associated housing slowdown is significantly impacting our economy today. Building a solid analytical MDM foundation to support a consistent management reporting foundation to accurately capture and report information is critical for better business decisions in these difficult times. This presentation will focus on steps taken as a part of a Management Reporting effort to build a robust risk-adjusted profitability engine, including:
Anshuman Sindhar Manager, Financial Services BearingPoint John Smolarski EVP MDM, Corporate Technology Solutions Countrywide Financial DG/DQ Track 5:00 PM - 5:30 PM Data Governance/Data Quality Track: Sponsored by Cognizant 360° EXPERT TESTIMONY: Customer MDM Governance in a Global Enterprise Catherine Zyetz Program Manager Honeywell 5:30 PM - 6:00 PM Data Governance/Data Quality Track: Sponsored by Cognizant 360° EXPERT TESTIMONY: Shared Data & The DG Imperative Rob Lux Chief Technology Officer GMAC ResCap 6:00 PM - 8:00 PM Reception in Exhibit Hall
Tuesday, April 01, 2008
Breakfast Briefing #4: Unlocking the Value of MDM Initiatives - A Practical Approach Demonstrating tangible business value from MDM initiatives still poses significant challenge. But it is a necessary component of the long-term success of MDM. A key benefit of an organization's MDM program is improving the quantitative rigor of decision-making at all levels across the enterprise - ranging from business strategy to individual interactions. This briefing will provide insight into providing a set of practical guides to the strategy, planning, implementation, and business process change related to MDM initiatives:
Radek Zapert Senior Principal HP Information Management Practice 7:30 AM - 8:30 AM Breakfast Briefing #5: Effectively Managing Enterprise Information with a Single View Increasing information automation has lead to an explosion in the amount of information that governments and enterprises collect, organize, and store. Unfortunately, disparate channels, data quality problems, ownership issues, and lack of coordination often result in monolithic and independent stores of information preventing the intelligent use of complete data in decision making. Come hear how Sun's award-winning composite application and identity management suite - Java Master Data Management - allows for:
David Codelli Group Manager of Segment Marketing Sun Microsystems 7:30 AM - 8:30 AM Breakfast Briefing #6: Living the Dream of Data Quality Data, Data everywhere& Many MDM initiatives get stalled in the mounds of data. How can you develop success around matching, merging, standardizing, and normalizing data from across your enterprise? For the AAA National Action Center, it became a nightmare. This is a nightmare that many of us have or will have. This session is focused on real results in moving from a data nightmare to a data dream as well as:
Daniel Mathieux Director, Enterprise Architecture AAA National Office Edward Sugg Vice President DataLever, Inc. 8:30 AM - 8:45 AM Conference Chair Day One Recap Aaron Zornes Chief Research Officer The MDM Institute 8:45 AM - 9:30 AM Keynote # 5: Product Evaluation Criteria & Field Reports for MDM Solutions Master data is a critical asset that must be increasingly synchronized within and beyond the enterprise. During 2008-09, many large enterprises will focus on MDM by deploying a 3rd generation data hub to deliver a panoramic customer view across multiple channels, business lines, and heterogeneous IT environments. This session will focus analyst scorecards on the major MDM solutions for customer as well as the why and how of MDM technical evaluations by providing insight into:
Aaron Zornes Chief Research Officer The MDM Institute 9:30 AM - 10:15 AM Keynote # 6: Delivering the Next Level of MDM Value - Actionable Master Records CDI and MDM are no longer in the early adoption stage. Most mid-size to large enterprises have recognized and are taking steps to address the business issues their fragmented, disconnected data causes. Businesses are beginning to take MDM to the next level to deliver even more accurate, tailored insight. Creating customized, flexible, always up-to-date access that seamlessly integrates your data with external business context is where MDM is headed next. In this session, we'll explore what it means to take your MDM and data governance policies to the next level as well as:
Bob Hagenau Co-Founder & VP of Products & Corporate Development Purisma, Inc. Doug LaVelle Director, Business Relationship Management Corporate Express Chris Lucas VP, Customer Data Integration Solutions D&B 10:15 AM - 11:00 AM Networking Break in Exhibit Hall 11:00 AM Exhibitor Break-Down Concurrent Sessions 4 11:00 AM - 12:00 PM CDI Track: Sponsored by Tata Consultancy Services CASE STUDY: MDM: Journey to High Performance Effective data management enables insight to support better decision making. This helps organizations comply with government regulations; reduce risk, increase enterprise agility and improve productivity, operational efficiency and customer satisfaction. Citing our client work and recent global CIO survey on information management, Albrecht Powell, global lead for Enterprise Data Management, will discuss the importance of addressing Master Data Management as part of a holistic Enterprise Data Management approach. Dan Hartley VP, Data Governance & Management ConAgra Foods, Inc Albrecht Powell Senior Director, Data Management & Architecture Global Lead Accenture 11:00 AM - 12:00 PM PIM Track: Sponsored by Silver Creek Systems VENDOR CROSS EXAMINATION: Hedging The Future of PIM Data Hubs Moderator: Martin Boyd VP, Marketing Silver Creek Systems Hardeep Gulati VP, Product Strategy Oracle Malia Hardin VP, Product Marketing IBM Information Platform & Solutions Paul Weinberg SAP 11:00 AM - 12:00 PM Data Integrations Services Track: Sponsored by Syncsort VENDOR CROSS EXAMINATION: Identity Resolution for MDM Panelists: Gokula Mishra Senior Principal, Information Management Practice HP Stefanos Damiankis CEO Netrics, Inc. 11:00 AM - 12:00 PM Data Governance/Data Quality Track: Sponsored by Cognizant EXPERTS PANEL: Best Practices in Data Governance Moderator: Robert Rich Founder & President DataQualityFirst, Inc. Panelists: John Maslanski Director, Enterprise Architecture Merck & Co. Concurrent Sessions 5 12:05 PM - 1:05 PM Customer Data Integration Track: Sponsored by SilverCreek Systems CASE STUDY: A 360° View of the Selection Process: Choosing a Solutions-Driven MDM Architecture Doug LaVelle Director, Business Relationship Management Corporate Express 12:05 PM - 1:05 PM PIM Track: Sponsored by Silver Creek Systems CASE STUDY: MDM in High Tech B2B Industry and the Role of MDM in a Successful CRM Implementation MDM solution and implementation projects can be very complex, the larger the company the more dif |
