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American Banker and U.S. Banker's 7th Annual Financial Services Marketing Symposium

To request information on FSM 2010, click here.

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2009 Featured Speakers:

Douglas Berlon

Global Practice Leader, Financial Services

Gallup

Exploring New Ways to Solve Our Age Old Issues

There's no doubt about it. The recent economic crisis has taken its toll on the financial services industry as consumer confidence in banks continues to wane and more and more customers choose to switch institutions. Join us this year in New York City for the 7th Annual Financial Services Marketing Symposium which will be a day filled with hot topics and new ideas.

Recent studies indicate that "trust and confidence" is now the number two reason consumers choose their primary bank, just behind the mainstay of "convenience and location." With consumers basing their decisions more on emotions about whom they can trust than ever before, financial institutions need to have strong programs in place to build the brand and reinforce customer trust and loyalty.

But the rules of engagement have changed. We need to find fresh, new ways to listen to our customers, communicate our message and sell our products. The "same old" approach simply isn't going to work anymore. It's time for something new. "Exploring New Ways to Solve Our Age Old Issues" is the topic of this year's conference and promises to be a full day of learning, sharing and networking.