About the event
Look Who's Speaking
Mark Gibson
Chief Marketing Officer
Compass Bank
Announcing Loyalty Program
The program is designed to reward loyal attendees from our Card and Banking events. With perks that include free conference upgrades, VIP attendee status, cash rewards and exclusive special event access, our attendees will encounter an unprecedented conference experience.
Where does the time go? The 2008 Financial Services Marketing (FSM) is quickly approaching. With the financial services industry experiencing tough times, the luxury of large marketing budgets seem to be something of the past. But, as marketers, we have been there before-it's what make us better marketers in the end. How can you access the latest information, hear what industry experts are doing to stay ahead, learn how to do "more" with "less" all while networking with your peers? Attend the 6th annual FSM Symposium and have access to top CMOs and the most talented and cutting edge financial marketing minds across the U.S.
Topcis Will Include:
- Cross Generational Marketing
- Marketing Metrics and Measurement
- Emerging Issues and Technologies
- Developing Testing Strategies for Metrics
- Cultural Marketing Insights
What is new this year?
All New Learning Platforms
Don't miss your chance to attend the Disney Institute Workshop.
Experience the Business Behind the Magic: Loyalty at Disney
In today's marketplace the need for repeat business is a vital factor that contributes to your bottom line. Companies that develop customer loyalty by delivering superior value will be the companies that success and the companies that last. Satisfied customers drive long-term financial results.
- Harness the value of your brand
- Align your product to the expectations of your customer's experience at all points of contact
- Develop employee enthusiasm that leads to customer satisfaction
- Design an action plan that promotes loyalty in your organization
Sponsored by:
**Please Note: additional charge for workshop
New Industry Innovation Sessions.
Enjoy lunch as you learn. Sign up for one of our three IIS sessions all at no charge to you.Three New Tracks.
Choose any of our dynamic sessions that suits your needs. Please feel free to move freely between tracks to maximize your learning and networking experience.- Segmentation
- Emerging Issues
- Marketing
Networking.
Year after year, the sharpest minds in the industry have flocked to FSM for its jam packed content, A-List Speaker Faculty and of course. Networking.Sunday, October 19, 2008
Welcoming Cocktail Reception - Enjoy cocktails and hors d'oeuvres as we reconnect or shake hands for the first time with your industry peers
Monday, October 20, 2008
Dinner Party at Epcot full of entertainment and fireworks! This is by invitation only.