Read The Chairman's Letter
Event Highlights
- Key differences between satisfaction and engagement
- Top speakers in the industry give you their secrets to success
- The critical role employees play in engaging customers
- The link engagement can have to business outcomes
- Network with others in related fields
Look at what our 2007 attendees said…
"All were great and I learned something in each. I appreciated Gill from Humana’s candor as an individual in a company struggling to embrace engagement--connected with his honesty."
"we have embraced, learned new ideas/tactics to take back, energizing."
"Wachovia and Lexus [presentations had] fact filled ideas to implement"
Best Practices in Creating Emotional Relationships with Customers
1st 50 attendees will receive a signed copy of
Human Sigma:
Managing the Employee - Customer Encounter
by John H. Fleming, Jim Asplund
The most successful companies build deeply emotional relationships with their customers - relationships that go beyond rational boundaries. People stay faithful to brands that earn both their rational trust and their deeply felt affection. Customers who are “emotionally engaged” behave very differently than those who are “rationally satisfied” or even “rationally loyal.” The Customer Engagement Summit will feature companies like Lexus and Commerce Bank who are well known for creating higher levels of customer engagement than their peers.
Is this a fling or a relationship? Customers who are emotionally bonded- who are fully engaged- pay companies back in important ways. Download this Gallup Management Journal article to find out more!
Why Attend? Customers who are emotionally engaged to a company...
* spend more with that company* are less price sensitive, and therefore deliver higher margins
* are more likely to get through a problem
